
It's all conducted very much above board (there are sets of 'rules' the flirts have to comply with i.e. not making an physical contacts with the targets in order to establish professional distance etc) with the aim being to reintroduce the bloom back into a woman who for whatever reason may be feeling little overwhelmed/plain/unappreciated/dull etc.

Although a typical light hearted romance novel, something deeper in the concept struck a chord with me. How delightful to spend time flattering others. Not in a I'm-trying-to-get-in-your-pants kind of way, but in a I-can-appreciate-your-beauty/heart/talents/soul-and-I'd-like-to-acknowledge-that kind of way. Now, I've never been shy of telling strangers that I admire their hair/clothes/shoes/smile/beauty, but it suddenly struck me that I could make a conscious and concerted effort to recognise the beauty of people's souls in everyday life; the mother tenderly looking after her child, the lady of a certain age with an elegant air, the florist taking care to water their seedlings, the gentleman with the great posture, the butcher deftly handling his knife – these are living works of art in our every day existence but so often we miss them, imaging art and beauty to belong somewhere on a wall or in a gallery. Our social conditioning and fear of being ridiculed inhibit us to acknowledge them publicly. So, my challenge to myself is to become a professional flirt for three months.
Care to join me?


